Fencing, entrance gates and ticket booths needed to be set up and a performers’ pavilion, concession stands, bathroom facilities and medical tents built.īut by the time people started arriving a couple days ahead of the concert, the fencing, gates and ticket booths still weren’t ready.Īccording to Lang, in an interview with The Telegraph, “You do everything you can to get the gates and the fences finished-but you have your priorities. With a venue and talent secured, the partners turned to logistics. With the concert just a month away, the four frantic partners jumped at the opportunity and paid his asking price. Finally, just a month ahead of the concert, 49-year-old dairy farmer Max Yasgur offered to rent them part of his land in the White Lake area of Bethel, New York, surrounded by the verdant Catskill Mountains. Woodstock Ventures explored a few other venues, but none panned out. Wallkill town officials got spooked, however, and backed out of the deal, passing a law that eliminated any possibility of holding the concert on their turf. The initial plan for Woodstock called for the event to be held at Howard Mills Industrial Park in Wallkill, New York. The four men formed Woodstock Ventures, Inc., and decided to host a music festival.Ĭreedence Clearwater Revival was the first big-name talent to sign on and gave Woodstock the credibility it needed to attract other well-known musicians.
Roberts and Rosenman were New York entrepreneurs involved in building a Manhattan recording studio. Lang had organized the successful Miami Music Festival in 1968 and Kornfeld was the youngest vice president at Capitol Records. The Woodstock Music Festival was the brainchild of four men, all age 27 or younger, looking for an investment opportunity: John Roberts, Joel Rosenman, Artie Kornfeld and Michael Lang.
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